Facts and figures, they never cease to amaze us. Sales, the latest trends, the bestseller list; we always want to know what's going on. We've got our fingers firmly in the pulse of all sorts of arenas and we can tell you everything you need to know about it. Twitter stats fit into this perfectly. Companies use twitter stats to gauge the popularity of a product, and even consumers are getting into this with the use of twitter stats. You can also see what others have to say about what you're doing. Twitter stats focus on several areas like retweet counts, replies, mentions, and favorites.
Concept and Importance of twitter Stats
They are generated by the Twitter application, and they are the result of the activity on Twitter. The application runs algorithms both in real time and to update the statistics. Twitter is a micro-blogging network, which means that information is spread in real-time and not scheduled (like e-mail or SMS). This means that no hard copy is generated, and no records are stored, except for some timestamps. The statistics for each session of twitter is then stored, and these statistics can be retrieved at any time on Twitter's website. The statistics are generated by the Twitter application and stored by Twitter. The Twitter application can then make real-time statistics available to users of the site in various forms.
They allow the company to understand the activity on Twitter. If you wish to raise awareness of your brand or use Twitter to drive traffic to your site, you can use these statistics for this purpose.
a. Understand the activity on Twitter
Statistics like total tweets, new users, and active users help you understand what is going on right now. These can be used to gauge the popularity of your topic or product. Statistics like average user age, gender, and location can be used to gauge the makeup of your community, and this can assist in developing a strategy for future development.
b. Understand what is trending
Statistics such as the most popular search terms and most active cities can give you insight into what is going on and what people consider important. This information can then be used to generate enthusiasm among your community.
c. Understand your audience
Your stats determine the gender, age, location, and attributes of your followers. These statistics can be used to establish patterns in order to target your community better effectively. They are also useful if you are trying to gauge their response to a given topic or product.
d. Understand your competitors
The competition is not just limited to your industry, it is also present within social media platforms. If you wish to beat your competitor on any given platform, then you need a detailed understanding of their strategy. This can be achieved using their statistics.
e. Understand what people are saying about you
Statistics such as tweets, replies, retweets, and favorites can be used to gauge what people are saying about you and your brand. This can be used to take corrective action if required. Additionally, statistics like users per month can be used to generate excitement. This can be used to gauge the loyalty of your community, and this can help you develop strategies for future marketing.
f. Understand what is trending
Just like there are many platforms for communication, there are also many trends within each of these platforms. Statistics such as most popular search terms, most active cities, and most retweeted tweets can give you insight into which trend is really taking off at a given point in time.
They are important because they enable you to understand what is going on around you. These statistics will help you gain insight into their behavior, and this, in turn, can help you market better.
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