Every year the roofing industry continues to grow and for the past five years it has grown an average of 3% consecutive year. This has resulted in a multitude of new companies taking full advantage of the roofing industry. Getting more jobs and increasing your sales can seem like a daunting task, but implementing a few key strategies can get you the upper hand. We have a few tips that will give you a sales advantage and stay one step ahead of the competition.
One of the most important things you can do to grow your roofing business is to keep track of your leads. If you're not using a roofer CRM, stop here and get one. You need to keep all of your leads or "contacts" in one place and have a clearly organized way of managing it so you know when all of your interactions have taken place. Knowing when you last spoke and when to follow up with them means you have a better chance of landing the sale. If you've done your estimate and you've already submitted the quote, you need a system to remind you when to follow up. This could either be an email, a phone call, or an automatic text message to make sure they are keeping an eye on your local roofing company.
Using a rooftop CRM system will make your job easier and save not only time and energy but money by streamlining your business. Our company has developed our own CRM software called Infinito, which is developed by contractors for contractors. We have put together everything that is crucial for the success of our company and summarized it in one place for success. Everything from a calendar accessible to your entire team, an area for booking appointments, roof survey software, a follow-up reminder, a job fact sheet, payments, and much more. Without this, our company would not be as successful and neither would yours until you implement an organized CRM.
Another tip we have for your company is to optimize the estimate. An accurate estimate, performed by everyone on your team, is extremely important. If you use a CRM software for roofs like Infinito, you have access to our part of the roof survey. Instead of having to buy another app or pay a third party to get accurate measurements of a roof, everything is included in Infinito. With everyone on your team using the same tools to generate quotes, your system is on the same page, making estimates as accurate as possible.
Some people overestimating performance and others underestimating performance harms your business and your reputation. Word of mouth spreads quickly and customer dissatisfaction with the cost will affect future referrals. After you've made an appointment to give a customer an estimate for a roof replacement, try to get the quote back to them as soon as possible. Most of the time, a homeowner receives multiple estimates. So the more efficiently you convey the offer to your customer, the better your chances of getting the sale.
It is important to be prepared for questions and any objections. When a homeowner is looking for a local roofer, some important qualities to look for are how well you know your information and whether or not they feel that you are being honest with them. The majority of our business reviews that our customers leave for us is their satisfaction with our integrity. We tell our customers whether something is actually needed and never force them to do unnecessary extra work. We are sure to provide our entire sales team with extensive training so that if a homeowner has a question or concern, we can confidently answer and reassure them.
It is also important that you keep the homeowners informed by taking the time to explain what the work involves and why a replacement or repair is needed. This becomes even more important when more repairs are required than originally expected. Your customers will appreciate knowing all the details and how honest you are at work. At this point in their job process, they have the opportunity to ask questions and address their concerns.
In addition to honesty and integrity, another important tip is effective communication; he will help you get more roofing jobs. Good communication doesn't seem like an obvious competitive advantage, but it will have a huge impact on how you can sell roofing work. The more your team communicates well with each other not only in the field but also in the office, the more effective they will be as a team. This will ensure everyone stays connected and reduce the chance of planning mistakes and other common mistakes. This will help your local roofing company develop a unified strategy for selling prospects for your services.
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