Design is considered to be subjective but what that doesn’t take into consideration are the fundamental rules which formulate a good website design. Extensive testing by usability experts such as Webstick has proven that there are mistakes to be avoided for a good website. If you get the framework right then you are two thirds of the way there. You can compare Avada vs Divi theme and use the one that satisfies your business needs.
Not having clear online marketing strategies: If you build your website and upload in to the big World Wide Web, do you think that eventually somebody out there will find it and then head up a big stampede of customers ready to buy? A website budget should realistically be 20% design and 80% marketing. A good website should be a sales person working 24 hours a day for you to generate new business, it can only do this with a well thought out online strategy.
Trying to redesign the wheel and ignoring design conventions: The web has developed with certain elements that people look for and understand. A shopping cart or basket is just that, a shopping sled on the other hand is confusing. Navigation at the top and left of the page work because users have become conditioned to look for it here. A user will not stick around if they can’t figure out your site in seconds, they won’t care enough to waste their time learning a new way of doing things. And there is plenty of competition out there that they can jump to if they are confused with your site. That’s why it’s important to use the best WordPress themes. You can compare Avada vs Divi theme and use the one that satisfies your business needs.
Inconsistent Navigation: Where am I? Landing on a website that is the second question you will be asking (what does this website do is the first). A good web page should tell a reader where they are, where they have been, where they can go next and where the home page is. The site logo has become a standard link to home page and breadcrumbs are an excellent means to display, where within a site structure, the user is at any one time. Clear ‘calls to action’ on every page as to where they should move to next will help guide the user through your site experience. Always make it easy to move around your site.
Impenetrable copy blocks: When reading on the web a user does not approach in the same manner as reading printed material; users scan copy on a screen looking for relevant snippets of information that they can pull out. Make it easier for a reader by adding a good descriptive headline, using subheadings and keep paragraphs in bite size chunks. A solid block of text is difficult to read and most users will simply not bother. Aim for lots of pull out sentences and concise information.
Not being clear about what the site is selling: You have six seconds to get your message across; when a user drops onto your web page from cyberspace and they have no idea what you do they must instantly be able to figure out: who you are, what you do and what you can do for them. A clear logo and strap-line at the top left, a clear mission statement and clear calls to action. A user wants to be guided; not fight his way through unknown territory. Basic marketing teaches getting a clear message across as quickly as possible. If you are looking for a theme that is 100% fully responsive, easy to install, set up and navigate, and has superb support, check out Divi theme review here.
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