You are a nail technician, and you dream of becoming independent by opening your nail salon. So you are certainly asking yourself the question: how to open a salon? In this file, we detail all the steps to follow for a successful opening. Whether it is the market study or the financing of the project, or the equipment to be acquired, nothing is left to chance.
Opening a nail prosthetist salon, also called a nail salon, or even a nail bar, requires a CAP in beauty and body care or an equivalent diploma registered with the RNCP.
The training lasts 2 years and is crowned by a state diploma. The holder masters the techniques of aesthetic care of the face, hands, and feet. Such as the French manicure. He also knows how to manage stocks, appointments and ensure collection.
In addition to the basic training, it is recommended that you take internships to see how a nail salon works. You will be able to improve your practice, but also you will learn to master the management aspect of your business, such as accounting, personnel management, customer marketing, ...
It is an analysis of the supply and demand of your market. This will consist of analyzing whether the area you want to set up your nail stylist institute is suitable and whether the competition is not too intense.
For this, you will have to conduct qualitative and quantitative studies in the field to estimate your market accurately.
You will have to answer the following questions:
Be careful, do not rely solely on the Internet for market research. The ground is essential. You are going to have to do quantitative and qualitative studies.
Concretely, it will be necessary to go on the ground to question women on their habits. These questionnaires need to be quick and to the point.
Example question for your qualitative study:
These are typical questions. We must, of course, fine-tune that. For this to be representative, between 100 and 200 women must be interviewed. Below you risk not having enough data and leaving on truncated analyzes.
Choosing your legal status depends on answers to the following questions:
Which social scheme would I like to be affiliated with: general social security scheme or social scheme for the self-employed (RSI)?
From your answers, you will have the choice between different statuses:
The nail salon business plan is a set of documents used to verify that your business is financially viable. It contains a provisional balance sheet, a provisional income statement, the table of sales and charges, as well as the description of your business. If you are not comfortable with these documents, you can use online business plan software. It will guide you step by step and allow you to present a professional document to people who ask for it, such as your banker.
Several types of costs arise when opening a nail prosthetist salon:
You still have an important step to achieve for business success: marketing. To have a good loyal clientele, take care of the following actions:
Knowing how to surround yourself with professionals at all levels: accountant, accountant, banker, chamber of commerce and industry, ...
Please do not underestimate the costs: we often forget incidental charges in our business plan. If I were you, I would add 20% of your business plan costs, and I will subtract 30% of your turnover, which will give you a more precise idea ... of reality.
Do concrete market research: having good market research will not be enough to be successful, but neglecting it will ensure failure! So that's why you shouldn't hesitate to spend a lot of time on it!
Adapt! If the first few months are difficult, don't sit idly by waiting for the customer to walk through your door. Find them, modify your business plan, add services (parcel relay, etc.), in short, become essential with your salon.
Go through the franchise: if you find that starting on your own is too complicated, you can go through a franchise that will support you throughout your project and once your company is created.
Prepare your entourage: given the investment involved, your staff (family) must be interested in your project. They will help you at the start and in the most difficult times. In addition, you must always keep the link with your loved ones.
Don't count your hours at the start: any entrepreneur will tell you. At the start, there is a very important investment in time and energy. But if this investment is made the right way, then you will be rewarded.
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