In a global economy where advertising is usually relied upon to open acceptance and create demand for one country’s products in another is, the diversity of advertising /marketing regulations can potentially prevent the progress of such efforts. From data protection to copyright law, e-commerce sales to advertising regulations, digital marketing, and communications are highly regulated. The nature of social media creates reputational risk from campaigns that are misunderstood or pressure groups that attack a brand. Digital channels are highly regulated and, the level of applicable regulation may vary greatly between countries, marketers and leadership teams must understand the landscape so they can remove risk. With the spike in COVID-19 searches, Google is blocking all ads that are capitalizing on the virus that promotes phishing, conspiracy theories, malware, and misinformation. Such ads sell home testing kits or surgical masks that claim to protect you from Coronavirus. Google also announced it would not allow ads promoting the acquisition, renewal, replacement, or retrieval of government documents, including passports, visas, and driver licenses. The search giant is also helping the World Health Organization (WHO) and other government authorities run public service announcements ads to educate the public.
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It is estimated that 90% of businesses are reviewing their budgets for marketing. Email open rates are up, and website visits are down. While retail sales are also expected to witness a fall post COVID era indicating that sellers must fight for shrunken market presence digital marketing has turned out to be a practice of delivering promotional content to users through various online and digital channels. Digital marketing trends continue to evolve each year as more companies enter the space and new technologies are taking birth in the digital marketing landscape. Looking ahead to 2020, social media influencers, email, and content are the top strategy as digital marketers capitalize on users’ short attention spans and desire to stream rather than the read content, artificial intelligence, augmented and virtual reality encompass to be some of the trends.
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Based on the format, the CPG Digital Marketing market is bifurcated into Search Marketing, Email Marketing, Social Media Marketing, Content Marketing, and Other’s marketing technique. It has been observed owing to ease of use, a low-budget way to reach the right audience has driven the preference for search marketing among the marketers. Based on programming type, the CPG Digital Marketing market is bifurcated into programmatic and non-programmatic types. It has been observed that programmatic digital marketing techniques held maximum share owing to greater transparency, ability to tackle ad frauds effectively, and enhanced targeting capabilities. The market is anticipated to reach US$ 48.8 billion by 2027. Based on the platform, the market is classified into desktop and mobile applications. Increasing smartphone penetration, the launch of user-friendly online shopping apps and booming internet scope has contributed towards the rising share of mobile phones during the analyzed period.
For a better understanding of the CPG Digital Marketing demand trend, a detailed analysis was conducted for the major region/country including North America (US, Canada); Europe (UK, Germany, France, Spain, Italy); Asia-Pacific (China, Japan, India) and Rest of the World. North America occupied the maximum share in the CPG Digital Marketing market in 2019. The United States witnessed a marked shift in dynamics over the last decade due to a surge in CPG Digital Marketing accredited to significant growth in mobile internet advertising along with digital ad spending in the country exceeding US$ 100 billion in 2018 has catalyzed the regional performance in the respective market. Some of the major players operating in the market include Oracle Corporation, Microsoft Corporation, Accenture Interactive, PwC Digital Services, IBM Corporation, Amazon Inc., Deloitte Digital, Salesforce.com, Twitter, Google Inc. The industry has witnessed the emergence of several digital marketing players in the local market in different countries.
CPG Digital Marketing Market Segmentation
Market Insights, by Format
Market Insights, by Programming Type
Market Insights, by Platform
Market Insights, by Region
Top Company Profiles
The global CPG Digital marketing Market can further be customized as per the requirements. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.
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